Lakeland values your personal privacy and always strives to protect your personal data in the best possible way. It is Lakeland's goal to comply with all applicable laws and regulations for personal data protection. This policy will, among other things, help you understand what kind of information Lakeland collects and how it is used. By approving the policy on the Website in connection with a purchase or submission of information, you consent to the processing of your personal data in accordance with the following. Lakeland is the data controller for the processing of your personal data.

What personal data do we process and how do we use your personal data?

We will process the personal data that you provide or have provided to us, or that we have collected on the Website through cookies, for the purpose of administering your purchases and fulfilling our obligations to you as a customer. The personal data that Lakeland processes includes your social security number, name, gender, email address, purchase, payment, and order history, payment and credit card number, delivery address, billing address, IP address, and phone number.

The data may also be used for identification, direct marketing, customer surveys, newsletters, and for statistical purposes. The data may also be used for mail, SMS, and email dispatches, as well as for marketing and information via telephone, unless you have objected to this. You can contact us at any time to discontinue marketing to you as a customer.

The data may also be used to analyze purchasing habits in order to provide you with relevant information and marketing.

Your social security number will also be processed in connection with purchases on behalf of (or due to requirements from) payment and credit companies that need it for credit reporting purposes.

The use of the data may involve matching with other registers, both within and outside the EU, as well as the transfer and processing of your personal data by Lakeland's partners for the aforementioned purposes in accordance with applicable laws and regulations. The data may also be matched or shared with authorities or our partners for e.g. printing and distribution, as well as payment intermediaries and credit companies for payment or credit reporting. Lakeland always exercises the utmost care in such cases.

By approving the policy on the Website in connection with a purchase or submission of information, you consent to your personal data being transferred to countries outside the EEA.

If all or part of Lakeland's business is sold or integrated with another business, your personal data may be disclosed to our advisors, any buyer and their advisors, and may be transferred to the new owner of the business.

Lakeland uses Google's advertising services. You can read more about Google's collection, sharing, and use of data here

How do we protect your personal data?

To keep the personal data we process secure, we have taken several security measures: We have implemented security routines and technical and organizational measures to protect your personal data, such as browser certification technology.

Lakeland also uses, among other things, SSL (Secure Socket Layer), which is a protocol for secure transfer of data via the Internet (or other networks). As a customer, you need to ensure that SSL is not disabled in your browser settings. To prevent unauthorized access when processing your payment or credit card number, one-way encryption is also used.

How long is my personal data stored?

If you have consented to be a registered customer/member with Lakeland, your data will be stored until you unsubscribe. You can unsubscribe as a customer at any time. If you do not register as a customer/member, your data will be stored for as long as necessary based on legal requirements or to fulfill Lakeland's or Lakeland's partner's obligations to you, e.g. to fulfill delivery or warranty obligations.

In any case, your data will never be stored longer than permitted by applicable personal data legislation.

Access to, updating, and correction of your personal data

According to applicable personal data legislation, you have the right to receive free information once per calendar year about what personal data is processed about you, regardless of how it was collected. If you want such information, you must submit a written request to us. According to applicable personal data legislation, the request must be sent signed by you by mail to the address provided on the Website. It cannot therefore be sent by email.

Lakeland wants to ensure that your personal data is accurate and up-to-date. If any of the data you have provided to Lakeland changes, e.g. if you change your email address, name, or payment details, or if you want to cancel your user account, please provide Lakeland with correct information by sending an email to: Lakeland. You have the right to request that personal data be corrected, blocked, or deleted at any time.

Your personal data will not be processed for direct marketing purposes if you object to such processing. You have the right to withdraw a given consent for the processing of personal data at any time. Such withdrawal may be limited to only apply to a part of the processing, for example, that which concerns direct marketing.